So, you’re so sick of advertising you could puke. You’re sitting in a café, look up and see an ad on the back of someone’s laptop. Two things may be running through your head. “Why didn’t I think of that” and “I wonder if they’ll pay me too.”
Well, if you’re a student in Germany you may just be able to turn your notebook into a shameless billboard. Company Smaboo (combination of “smart” and “notebook”) will shell out up to €150 in a few months for the unused space on the back of your computer.
The concept is simple. You turn people who would already buy the product into a walking billboard. This new type of targeted marketing is referred to as “embedded branding.” It’s an innovative advertising technique that is being developed by the startup.
Don’t worry, you’re not going to be bombarded with even more unwanted advertising yet. At the moment it’s limited to universities. But don’t be surprised if a similar concept catches on. It’s guerrilla tactics at it’s finest and it might just have you spilling your latte before you know it.
Thanks to Connie T. for the recommendation.