A German company recently filed patents for scented text messages. Immediately after, mobile media giants began sniffing around. They claim that in less than two years from now you’ll be sending up to 100 different prefabricated scents via an added accessory the size of an SD-card: the scent chip.
Imagine sending a pumpkin-SMS on Thanksgiving to relatives, ocean smells to friends when on vacation, or that romantic raunchy stench you’re enjoying in the gas station’s bathroom.
If you’re anything like me, you may think that the idea of accurately projecting smells may seem a little fishy. For years networks and would-be innovators have toyed with the concept of anchoring scents to TV. Yet it never quite stuck. Convisual says it has been developing the project for over eight years and plans to release the chips only when they become both affordable and effective.
The sense of smell is one of the first human perceptions that develops in the womb. You better believe advertisers understand that primal urge. Convisual understands too. A built-in function gives you the option to reject messages based on the sender. Make no mistake, whether they are advertisers or telecom giants, companies are feral. And they’re waiting to waft their way into your wallet.